L’Odyssée de Cartier

a few facts are always welcome in a world full of uncertainties:

– diamonds are a girl’s best friend

Cartier makes beautiful things (mainly jewelry)

Cartier uses a lot of diamonds = Cartier can be one of girl’s best friends

– the following video is beautiful

 

in case you are interested in the video’s details: it took Cartier 2 years and 4 million Euros to complete the work, produced by Marcel agency and film was shot in Prague, Paris, Italy and Spain. The video traces the history of the famous jeweler’s as well as putting an emphasis on its core values of refined and elegant creativity.

Bernard Fournas (Cartier‘s CEO) said about the showreel “we want to portray that we at Cartier are at the opposite of fashion  temporary and disposable, we are timeless. When our teams create, develop and produce they have a unique way of thinking. Our products are conceived for life and not for a few fashion seasons”

In the video you will notice a few iconic Cartier pieces like Cartier’s Panther the house’s icon since 1904  (might be a one for the girls to recognise)

and if you don’t care much for jewels well its a really nice video production from the technical point of view

 

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